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Those of you who follow this blog will have read about the acquisition of Imarco 
Frontline by Swedish group, Adera. Whilst this doesn't have a major impact on what we're doing, I am pleased that our new CEO, Magnus Penker, is a blogger.
As a means of introducing Activ-Media (and myself) to staff, I posted a short piece on his blog about what it all means.
They're a terrific bunch and we're very pleased to be a part of what they're doing!
I thought I'd seen it all after writing a post about being able to form letters on the surface of water. Well, it now seems a U.S company called Skytypers have extended the notion of smoke streams in air displays to form dot - matrix style print in the sky.
As marketers and communicators look for new and innovative ways of messaging their constituencies, are we likely to see a growth in this new medium? Sure, it may be part of a growing series of faddish media, but seeing it made me sit up, for sure! I can certainly see the demand for this from consumer led brands. Does anyone think the B2B market would find this worthwhile?
