It'd be great to see your perspective on the legal risks for business leaders and blogging! Do you advise senior managers within Sun as to postings which might put the company in hot water? There isn't a lot of information out there on this subject. I'd be very interested to hear your perspective! Also, though possibly not directly connected with your remit, how might corporate blogging negatively affect share price? Are there areas that Sun simply wouldn't post about?
Thanks for your comments to my post. Do I worry that someone might post material confidential information that might impact our company?
Actually, I worry far less about blogs than I do emails. As you know, it takes quite a bit of effort and thought to write an interesting post.
You also intend for it to be public. On the other hand, no one ever thinks that their emails will be forwarded, especially externally.
We actively encourage our employees to blog. Starting with our CEO, we have over 3,500 active employee bloggers at Sun. It's now part of the culture. And since we started this adventure 2 years ago, we really haven't had any issues of note.
The process is that we have rules and guidelines that everyone must read. They are then required to certify on-line that they will comply with these before they are permitted to start a blog. That's it.
Let me know if that helps or if you need more. And, I do plan to do a post on this topic at a later date.
Thanks very much for that Michael! Some great points!